Belgrade - The ‘Chronicles of Threats’ campaign, created
by Saatchi & Saatchi Belgrade in cooperation with the Commission for
the Investigation of Murders of Journalists and the OSCE (Organization for
Security and Co-operation), won two awards at the Eurobest Festival of
Creativity in Helsinki.
The campaign won a silver award in the Use of
Print in a Media Campaign, while a bronze was awarded in the Public Awareness
So far, the ‘Chronicles of Threats’ campaign has
won a Bronze Lion in Media at the Cannes Lions International Festival of
Creativity and a Silver Drum at the Golden Drum Regional International
Advertising Festival in Portorož.
The aim of the international project ‘Chronicles
of Threats’ was to encourage public debate and define the effective methods for
protection of journalists who are exposed to various forms of discrimination,
aggression and violence almost on a daily basis.
For the campaign, one threat out of 100’s of
authentic threats documented against journalists was selected and made public
by inserting an anonymous letter into 70,000 copies of the most popular Serbian
daily newspapers: Blic, Politika and Danas. At the same time, a video message
was posted on news websites tied to investigative journalism threats. The
threats inserted in newspapers and posted on the internet were designed to put
the readers in the position of journalists who receive threats day to day.
Besides drawing attention to problem of violence against journalists, the aim
was to encourage public debate on this issue and provide a framework for
defining methods for their effective protection.
In a statement on this occasion, Veran Matić, chairman of the Commission for Investigation of Murders of Journalists and Chief News Editor of B92 said: “The success of this campaign speaks about the necessity of working, in all possible ways, on raising the safety of media workers, reducing impunity when it comes to violence against journalists and resolving all pending cases of violence and murders.”