Double Eurobest Success for Saatchi & Saatchi Belgrade

'Chronicles of Threats' campaign wins Silver and Bronze at 2014 Festival of Creativity.

Belgrade - The ‘Chronicles of Threats’ campaign, created by Saatchi & Saatchi Belgrade in cooperation with the Commission for the Investigation of Murders of Journalists and the OSCE (Organization for Security and Co-operation), won two awards at the Eurobest Festival of Creativity in Helsinki.

The campaign won a silver award in the Use of Print in a Media Campaign, while a bronze was awarded in the Public Awareness category.

So far, the ‘Chronicles of Threats’ campaign has won a Bronze Lion in Media at the Cannes Lions International Festival of Creativity and a Silver Drum at the Golden Drum Regional International Advertising Festival in Portorož.

The aim of the international project ‘Chronicles of Threats’ was to encourage public debate and define the effective methods for protection of journalists who are exposed to various forms of discrimination, aggression and violence almost on a daily basis.

For the campaign, one threat out of 100’s of authentic threats documented against journalists was selected and made public by inserting an anonymous letter into 70,000 copies of the most popular Serbian daily newspapers: Blic, Politika and Danas. At the same time, a video message was posted on news websites tied to investigative journalism threats. The threats inserted in newspapers and posted on the internet were designed to put the readers in the position of journalists who receive threats day to day. Besides drawing attention to problem of violence against journalists, the aim was to encourage public debate on this issue and provide a framework for defining methods for their effective protection.

In a statement on this occasion, Veran Matić, chairman of the Commission for Investigation of Murders of Journalists and Chief News Editor of B92 said: “The success of this campaign speaks about the necessity of working, in all possible ways, on raising the safety of media workers, reducing impunity when it comes to violence against journalists and resolving all pending cases of violence and murders.”

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