'Playing can't be bad'

Work

Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, these three spots for online game developer Changyou contrast the unhappy reality faced by gamers in the real world.

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

'Silver Skaters'

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“Silver Skaters” features a pair of unconventional but spectacularly talented ice skaters and their evangelical coach, as they create an ethereal routine that looks – and sounds - unlike any other. Created to feel undeniably Swedish, and beautifully

'The Whole Story'

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HomeAway’s global TV campaign ‘The Whole Story’ is a tale of two halves, which tells the story of Emma and her pet dog, Biscuit.

‘Open your Eyes’ launches globally – highlighting gender

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Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

'Everybaby'

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Filmed over 24 hours in British hospitals with real families who gave birth on the same day as the royal baby was born, Pampers ‘Everybaby’ is designed to celebrate that every baby born on May 2nd is just as special as the royal baby.

'Most Tender Selfies'

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On Valentine´s day couples everywhere flood social networks with expressions of their love. But not all couples. The most tender were missing.

'Operation Black Vote'

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Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan appear in the hard-hitting poster campaign for Operation Black Vote, shot by acclaimed photographer Rankin, which sees the celebrities turn their skin colour white to demonstrate that if the

'Break In'

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Direct Line’s brand overhaul stars Harvey Keitel as Miramax’s cult classic Pulp Fiction character, Winston Wolf, fixing Britain's insurance dilemmas using Direct Line's new propositions.

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…