Rome - Saatchi & Saatchi opened its new offices in the centre of Rome with an event to celebrate the launch of ‘Loveworks, how the world's top marketers make emotional connections to win in the marketplace' the new book by Brian Sheehan, former divisional Saatchi & Saatchi CEO.
The first part of the evening began with Brian presenting Loveworks and its 20 case studies showcasing brands winning in the marketplace by applying the Lovemarks theory. Brands featured include: Procter & Gamble's Pampers, Swiffer and Safeguard; Camry and Lexus from Toyota; Cheerios from General Mills; T-Mobile; Visa; Guinness; Miller; Skol; Lenovo and The Ritz-Carlton.
Following the presentation was a sensory food & beverage experience, thanks to famous chef, writer and brilliant inventor Gabriele Bonci, as well as a drinks delight from company Drinkable berebeneovunque. Specialising in mixed drink, Drinkable berebeneovunque presented three new cocktails made of top-secret ingredients called Intimacy, Seduction and Mystery; the three key elements of a Lovemark.
Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy and Head of Automotive Business for Saatchi & Saatchi EMEA, said: "This event represents for us the perfect synthesis of our work. The Lovemarks method is how we create the work we do for all our clients. In the last three years, Saatchi & Saatchi Italy has experienced growth in a declining market and we continue to win the most prestigious awards both nationally and internationally."
Agostino Toscana - Executive Creative Director of Saatchi & Saatchi Italy said: "Love exists and it works. This book proves that the Beatles were right: All you need is Love."
Camilla Pollice - General Manager of the Rome Saatchi & Saatchi office "We wanted to open this new offices involving our customers and our friends to share the Saatchi & Saatchi spirit and to spend an evening together in a perfect Lovemarks style."
Loveworks is now available on Amazon.com and in good bookstores worldwide. To preview the book online, please visit the website here: www.loveworksthebook.com.
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