Frankfurt - Saatchi & Saatchi Frankfurt's new business story 2013 continues! After winning Union Investment, managing director Dirk Göbel and executive creative director Jorg Riommi are pleased to announce LOTTO Hessen as a new client. The Frankfurt-based agency won the instant lottery products - well known as ‘Rubbellose' - in a pitch against four competitors.
Saatchi & Saatchi is now developing an integrated strategy including all communication touch points: OOH- advertising, radio campaigns and POS materials. First results will be seen before summer of 2013.
With the campaign LOTTO Hessen plans to improve its position in the instant lottery market and to make the ‘Rubbellose' even more popular. "These products are much better known in other European countries. In Germany there is pent-up demand, so they are a very important part of our communication," explains Alexander Sausmikat, Director of Marketing / Sales at LOTTO Hessen.
The creative team at Saatchi & Saatchi Frankfurt relies on the direct interaction between brands and people. "We have high expectations of the new partnership," Alexander Sausmikat said further.
By winning LOTTO Hessen and Union Investment, Saatchi & Saatchi's Frankfurt office has made a successful start to the New Year. "This is a good starting point for the development of the Frankfurt location," says Michael Samak, CEO of Saatchi & Saatchi Germany and Switzerland. "Together with Dirk and Jorg we want to strengthen our agency there as a centre of strategic and creative excellence for integrated brand management."
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