Paris - Publicis Groupe announces the acquisition of
Interactive Solutions, a leading digital agency in Poland. The new media shop
will be integrated into Saatchi & Saatchi Poland, based in Warsaw, further
boosting its integrated communications capabilities locally and across the
Saatchi & Saatchi network.
Founded in 2004, Interactive Solutions is one of the largest digital
agencies in Poland with over 160 employees in Poznan and Warsaw. The agency
specializes in developing complex e-marketing strategies empowered by
technology and with a focus on ROI for a range of international and local
clients, including Procter & Gamble, T-Mobile, Toyota and Visa. Interactive Solutions
was named Digital Agency of 2013 by the KTR Awards Committee.
Igor Kalenski, CEO of Saatchi & Saatchi Poland says, “We have been cooperating with Interactive
Solutions on various projects since 2008 so this is a natural next step for us
to fully integrate and increase the value we can deliver for our clients."
“Digital continues to rise as a key component of a fully integrated marketing mix. Having a track record of working for the most respected brands together for years, we expect the transition will go smoothly and bring numerous benefits to the current Saatchi operation,” adds CEO of Interactive Solutions, Piotr Morkowski, who joins Saatchi & Saatchi Poland as Executive Vice President.
The acquisition comes after the addition of digital and social specialists Outside Line to Saatchi & Saatchi London in December 2012 and the integration of Duke to Saatchi & Saatchi Paris in May 2012.
“Thanks to Interactive Solutions’ proven track record of leading pan-European digital projects, this is not only a step that creates an even stronger integrated creative agency in Poland, but also a key driver in the growth of our agency network,” states Justin Billingsley, COO of Saatchi & Saatchi EMEA.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
