Sydney - Saatchi &
Saatchi Australia’s “Penny the Pirate” campaign for OPSM has just won its 19th
award – this time BEST IN SHOW at the global Direct Marketing awards, “The
Caples” in New York. The campaign also
picked up GOLD for Launch Campaign and BRONZE for Mobile Marketing.
The campaign has
now picked up metal at many of the major award shows such as Cannes, London
International Awards, Clio, Spikes Asia, Australian Mobile and App Design, ADMA
and Caples. It is also the only Australian winner at Caples and London
International Awards.
“Penny the Pirate” is a free interactive
children’s book and mobile app that allows parents to screen their child’s
vision and determine whether they may benefit from a full eye test.
Eye health is one of the most important areas
of children’s academic development, with 80% of a child’s learning coming as a
result of their vision. However, it can be difficult to know whether a child
might need an eye test.
Working with the University of Melbourne Saatchi
& Saatchi created a book that contained three key eye screenings and
engaged Kevin Waldron, an award winning children’s author and illustrator to
create a story that would make children want to participate.
The idea has already helped many parents recognise the importance of eye health in their children and also prompted many to seek the professional assistance of an optometrist.
Below is the list of the 19 awards won to date:
CANNES
LIONS
Direct
Lions
SILVER – Dimensional
Mailing
BRONZE – STRATEGY:
Acquisitions
Mobile
Lions
SILVER – TABLETS AND OTHER
DEVICES: Charities, Not For Profit and Public Information
CANNES
LIONS HEALTH
Health
& Wellness Lions
BRONZE – Education &
Services, Clinics & Hospitals / Media: Print
AUSTRALIAN
MOBILE & APP DESIGN AWARDS
WINNER – Not For Profit
CLIO
AWARDS
GOLD – Branded
Entertainment & Content – Print
GOLD – Direct – Print/Mail
BRONZE – Direct – Digital/Social
SPIKES
ASIA AWARDS
Direct
Spikes
SILVER: Use of Direct Marketing – Mailings
Healthcare
Spikes
SILVER: Heath & Wellness: Education &
Services – Clinics, Hospitals, Retail & Facilities – print
BRONZE: Heath & Wellness: Education &
Services – Clinics, Hospitals, Retail & Facilities – app
ADMA
Australian Creativity & Effectiveness Awards 2014
PINNACLE AWARD – Customer
Experience Award (Australia Post)
CATEGORY WINNER – CHANNEL
AWARDS: Data-Driven Mail
CATEGORY WINNER – CRAFT,
TECHNOLOGY & TECHNIQUE AWARDS: Apps
HIGHLY COMMENDED –
CAMPAIGN AWARDS: Not-For-Profit
LONDON
INTERNATIONAL AWARDS
GOLD
– Non-Traditional: Direct
Marketing, product/service categories
BRONZE – Design: Direct Marketing – Consumer, single
categories
CAPLES
AWARDS
SPECIAL AWARD WINNER –
BEST IN SHOW
GOLD – Launch Campaign
BRONZE – Mobile marketing
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Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
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