Bangkok - Saatchi & Saatchi is pleased to announce Mark Cochrane as CEO and Joel Clement as ECD of Saatchi & Saatchi Thailand. They will also partner with recently promoted Executive Planning Director Tarn Tanarugsachock and General Manager Iravadee Rattanananta (who both joined from Lowe and TBWA in 2011).
Together they will create a formidable leadership team comprising both local and global talent. These changes mark the continued momentum the agency has enjoyed this year, after winning beverage giant Big Cola's global business and the recent win of Electrolux in South East Asia.
Saatchi & Saatchi Regional CEO Chris Foster says: "We are so excited to have these four come together in such a creatively focused market. Together they are a perfect storm of creatively focused leadership and powerful local insights. We look forward to doing great things together in Thailand."
Cochrane has been instrumental in the transformation of Saatchi & Saatchi New Zealand in the last few years and comes with an extensive global leadership portfolio of brands such as Toyota, Air New Zealand and APB owned Heineken and Tui Brewery Limited. Prior to that he was the European Business Director at TBWALONDON on Mars Confectionary and at TBWAAUCKLAND where he led PlayStation and adidas in both Australia and New Zealand.
Joel Clement splits his 20 year experience evenly between the US market and SE Asia. Raised in hot shops such as Carmichael Lynch and Goodby Silverstein & Partners, Clement brings a great creative force to Saatchi & Saatchi Thailand. And as a very acclimated resident of Thailand for 11 years, he forms a perfect bridge between the two cultures.
Cochrane added: "The opportunity felt exciting the moment the four of us sat down to discuss the future of the agency. Simply, we're focusing on transforming clients' brands into Lovemarks. To us right now that comes through helping brands find their creative edge, ‘the unreasonable power of creativity' and seamless brand orchestration."
"We want the agency to become the place new world thinkers and the creative community will join when ready to do their most magical, liberated and original thinking. We are also going to ensure we have lots of fun doing it."
Clement commented on Mark's arrival: "He is the missing piece that will complete the rebirth of Saatchi Thailand. He's looking at the big picture and has a sincere interest in all the important facets of our business: Clients, agency culture and creativity."
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
