Sao
Paulo
– Honda has premiered its TVC for the car company’s new SUV: the HR-V. The model is introduced with a cinematic film
titled ‘Revolutions’, which positions the car as revolutionary in its category;
juxtaposing the HR-V with some revolutionary events in history. The F/Nazca
Saatchi & Saatchi campaign includes broadcast, cable television and print
media.
Illustrating the
concept ‘The revolution in your garage’, the film campaign illustrates how
revolutionary the Honda HR-V is in the automotive segment: an urban SUV like no
other on the market in Brazil, it arrives at a competitive price within its
segment. It comes with the latest technology found only in luxury SUVs,
particularly the electronic parking break, sporty design, comfort, spacious
interior, and a multimedia dashboard with a 7” multi-touch screen, as well as many
other innovations.
According to Fabio
Fernandes, President and General Creative Director at F/Nazca Saatchi &
Saatchi, “The film was designed to be as aesthetically beautiful, seductive,
and modern as the HR-V. It is as
grandiose as Honda’s plans to revolutionize this category. This excellent
production, produced by Killers and directed by Claudio Borreli, reproduces
epic scenes by meticulously reconstructing each time period. The ‘woodstock’ scene
and Martin Luther King’s March on Washington are so faithful to the actual
events that they appear to be archive footage.”
In
addition to the film, the campaign includes a digital interactive platform
where the consumer is able to learn more about the car and ‘like’ or share his
or her favourite attributes
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