San Juan - Badillo Saatchi & Saatchi obtained seven awards (1 Gold, 2 Silver and 4 Bronze) at FIAP 2013, the festival's top winner from Puerto Rico. The 44th version of the Ibero American Advertising Festival was held from April 29 through May 1 in Miami. FIAP is the most prestigious creative competition in the Hispanic world, where the leading agencies from Latin America, Spain, Portugal and the U.S. Hispanic Market compete.
A Gold Sun was awarded to the "Trident Jam" promotional initiative implemented for Mondelez' Trident chewing gum. The "Children Against Bullets" public service campaign which Badillo developed for Fondos Unidos de Puerto Rico (United Way) aimed at discouraging the dangerous practice of firing weapons to the air on New Year's Eve garnered two Silver Suns and a Bronze Sun. Toyota's "Forward" print campaign received a Bronze Sun and the campaign's components, "Train" and "Hotel" jointly received another Bronze Sun. "Lincoln", a public service radio spot for the Lukemia & Lymphoma Society also received a Bronze Sun.
Erasto Freytes, President of Badillo Saatchi & Saatchi, commented: "I can't hide my immense joy and satisfaction at having received the largest number of awards of all the agencies from Puerto Rico which participated at FIAP this year. I am terribly proud of the work, the passion and the commitment of our creative department in generating ideas which transform our clients' businesses, working hand in hand with the account service team and the rest of the agency in building Lovemarks. We are deeply thankful to our clients for their support and for championing our ideas. These awards also belong to them."
To this, Juan Carlos Rodríguez, Badillo Saatchi & Saatchi's Chief Creative Officer added: "Winning at FIAP is quite stimulating and it confirms that our creative team is doing a great job on behalf of our clients' products and services. Awards motivate us to go the extra mile when developing transforming ideas for our clients."
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