In a move that continues to infuse digital intelligence and industry-first capabilities for its clients, Team One has tapped a leading player in the ever-evolving media space to lead its Idea Communication team. Jennifer Bolt joins as Executive Director of Idea Communication, responsible for paid, earned, owned and shared media, essential elements of the modern agency model.
One of only a few national agencies to provide truly comprehensive marketing services—with more than 30 distinct disciplines—Team One’s Idea Communication group includes media planning and buying across all platforms, search, experiential marketing, strategic alliances and partnerships, and public relations.
“Jennifer’s deep experience in the media, digital and technology realms will lead Team One’s creation of custom content and channels, new platforms and industry-defining campaigns,” said Team One President Julie Michael. “In order to truly influence culture in the digital age, all specialists need to be intertwined under one roof, especially media planning and buying. Team One continues to lead in this modern approach, and our clients are the beneficiaries.”
Team One Chief Creative Officer Chris Graves elaborated: “Everyone at Team One—our people and our clients—benefit from the collaboration created when creative, media, strategy and production teams are sitting together. Jennifer’s deep digital experience will allow her to guide and inspire our teams to create culturally significant, remarkable work.”
Bolt joins the agency with a career mix that includes strategy and technology start-ups. “Unlike agencies that simply offer multiple capabilities, I was attracted to Team One’s organic collaboration and integration of disciplines—including creative and communications capabilities,” Bolt said. “The agency is uniquely positioned to lead the development of new channels, content and experiences—and ultimately achieve the most engaging and effective results.”
Citing the ever-expanding choice of content that consumers currently face, Bolt believes the greatest impact lies at “the collision of content, channel and culture.” Brands having culturally relevant conversations will be the ones to influence every consumer touchpoint, and Team One clients have that level of access.
Prior to joining Team One, Bolt held leadership positions at Omnicom agencies TracyLocke and Integer, at Horizon Media, and at rVue, an advertising technology startup focused on mobile and digital out-of-home. Her vast industry experience includes work for clients like Pepsi, Quaker, T-Mobile, American Airlines, JCPenney, MillerCoors, Harrah’s Entertainment, 7-Eleven and Yum! Brands.