The Context:
Toyota was celebrating 10 consecutive years as the Hispanics' most beloved brand in the US.
The Insight:
For Hispanics, their Toyotas are almost part of the family; therefore, they name them.
The Idea:
By simply logging in to the campaign website and uploading a pic with the story behind the name, people could get a beautiful, shiny badge with the name of their car.
Global Women New Zealand releases the “Motherhood Penalty "campaign for International Women’s Day
Australia mints ‘Donation Dollar’ to boost pandemic giving.
WATCH TIDE TURN JASON ALEXANDER INTO A CGI HOODIE IN SUPER BOWL SPOT Procter & Gamble brand is back in game backing Hygienic Clean, a product line buoyed by the pandemic and its hoodies
Farmers, Our Pride: Pepsico, Saatchi & Saatchi Dubai
Laundry Later: Saatchi & Saatchi New York
Women in Film by Saatchi & Saatchi New York
F/Nazca Saatchi & Saatchi creates new films for London Film Academy
Saatchi & Saatchi IS launches the first ‘Bee Saving Paper’
New Zealand Olympic Committee and Saatchi NZ launch new brand platform – #EarnTheFern
“Love At Fast Sight” - speed dating in 6.7 seconds
On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.
The Brand New C-HR. Break Through.
New NDSS "Law Syndrome" Campaign Pushes Congress to Change Outdated Laws
"There is no right. There is no wrong. There is Art." says Pinacoteca
