'More Than A Car'

The Context:
Toyota was celebrating 10 consecutive years as the Hispanics' most beloved brand in the US.

The Insight:
For Hispanics, their Toyotas are almost part of the family; therefore, they name them.

The Idea:
By simply logging in to the campaign website and uploading a pic with the story behind the name, people could get a beautiful, shiny badge with the name of their car.

SFR – Campagne Réseaux


On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.