Saatchi & Saatchi Synergize Wins at Bookmarks

Our South African digital specialists are honoured three times at the IAB SA's 2015 award show.

Cape Town - Saatchi & Saatchi Synergize won Gold, Silver and Bronze at the recent 2015 Bookmarks awards. The digital search marketing specialist agency scooped a Silver Pixel for Search Marketing on the Chas Everitt website, as well as a bronze award for the Chas Everitt website and was also nominated for Best Agency, a noteworthy achievement for an agency that is just over a year old.

Account Director, Estelle Visser won the results driven Client Service Gold Award, judged predominantly on meeting objectives and receiving affirmative feedback from clients. 

Saatchi & Saatchi Synergize CEO, Shaune Jordaan, says that he is very proud of Visser who excelled in this, applying a professional execution of all tasks and driving a positive work environment across her client portfolio within her team. 

With regard to the Silver Search Marketing Award, Jordaan says that these are judged mainly on results and ROI. “These results are then judged according to previous performance, acknowledging potential growth and SERP, ad ranking and consistency.”

Chas Everitt is an independent property agency, and one of South Africa’s leading estate agencies in South Africa. Jordaan is particularly proud of the Bronze award for the Chas Everitt website as judging criteria covered concept, design, as well as innovative use of technology, ROI and strategic delivery and audience engagement.  “Chas Everitt’s Organic Search Traffic has been experiencing an upward growth curve as the result of our efforts,” he says.

He continues: “The brief from the client was to provide them with an updated, more visually appealing website, without any interruptions to the Organic Traffic Growth. Saatchi & Saatchi Synergize’s approach ensured Chas Everitt, would have a top-quality website and maintain significant exposure in search results. In order to achieve this, they needed a website that was user-friendly, yet still retained a wealth of property data.”

Photo (l to right) - the Saatchi & Saatchi Synergize team: Shaheed Samsodien, Technical Architect; Robin Fishley. Search Director; Cole Thomas. PHP Developer; Christopher Cannoo. Digital Strategist

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