Saatchi & Saatchi New Zealand’s client ASB named most effective at EFFIE Awards

ASB and Saatchi & Saatchi New Zealand had a successful night together at the EFFIE awards, taking home two silvers and one of only seven golds awarded for their Snapchat ‘Snap Scholarships’ campaign.

In addition to these wins, finalists for ASB and Saatchi & Saatchi’s ‘Best Ball Boys in the World’ and the All Blacks sponsorship announcement meant ASB was crowned most effective client of the year.

ASB’s Executive General Manager Marketing & Communications, Roger Beaumont said: “Great partnerships produce the best work, and these awards demonstrate the strength and quality of our collaborative relationship with Saatchi & Saatchi. We’re very pleased to be partners with such a talented, hard-working and great bunch of professionals.” 

Saatchi & Saatchi CEO Nicky Bell said: “Last night’s results represent the culmination of an incredible year for the ASB and Saatchi & Saatchi teams. Together we have brought to life some really innovative work for customers - from making the most of sponsorships, experimenting with new channels like snapchat, to inventing products like Clever Kash. ASB being awarded most effective client this year is well deserved recognition of their progressive approach to business.”  

This is the second year running a Saatchi & Saatchi New Zealand client has taken the top spot at the EFFIEs, with DB Breweries winning most effective client in 2014 off the back of the globally successful ‘Catch a Million’ which also won the grand EFFIE. 

Saatchi & Saatchi’s work with the New Zealand Defence Force and Women’s Refuge was also recognised at the EFFIEs with two finalists in the ‘Best Strategic Thinking’ category. 

Full list of Saatchi & Saatchi New Zealand’s finalists: 

  • ASB – Snap Scholarships - Most Effective Digital / Social Media Campaign (Awarded Gold)
  • ASB – Snap Scholarships – Best Strategic Thinking
  • New Zealand Defence Force - Force Fit – Best Strategic Thinking
  • Women’s Refuge – Bring Back Kate – Best Strategic Thinking
  • ASB – Snap Scholarships – Most Progressive Campaign (Awarded Silver)
  • ASB – Snap Scholarships – Consumer Services (Awarded Silver)
  • ASB – All Black’s Sponsorship Announcement – Limited Budget
  • ASB – Best Ball Boys in the World – Limited Budget

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