Rome - Italy's Commissario delegato per le Aree Archeologiche di Roma e Ostia Antica has issued a tender inviting private companies to sponsor Rome's Colosseum, as a way to collect money for the restoration of this iconic Italian symbol and Lovemark.Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy gives his opinion to the BBC on how the Colosseum…
Buenos Aires - Following on from the recent Latin America Playstation win, Del Campo Saatchi & Saatchi has now launched an original initiative for Gillette in Argentina.Gillette First Division offers men the opportunity to enrol their football team on the web, and win votes which could see them playing during the half time intervals of the country's first division Apertura…
Sao Paulo - Procter & Gamble has appointed F/Nazca Saatchi & Saatchi to be responsible for the digital communications of its Pampers brand, as well as the online debuts of Olay and Head & Shoulders.The agency, which has been taking care of P&G's offline accounts in Brazil for 9 years, now has sole responsibility for the communication of these brands,…
Dubai - Saatchi and Saatchi X has appointed Colman Sheil as its new Creative Director for the Middle East region. Based in Dubai, Sheil will join the agency and take responsibility for its creative output across all mediums within shopper marketing.Sheil joins Saatchi & Saatchi X with a wealth of experience in integrated marketing having previously worked as Creative Group…
Frankfurt - Michael Samak, CEO Saatchi & Saatchi Germany and Switzerland has appointed Géza Unbehagen, 39, one of the most highly regarded consultants of German advertising agencies as Chief Operating Officer Frankfurt and member of the Management Board.In this position Géza will report to Michael Samak and will be driving Saatchi & Saatchi's development forward with his proven brand and…
Johannesburg - Cadbury aims to create a moment of joy with its new ‘Glass and a Half Full Production' Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich."The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came…
São Paulo - F/Nazca Saatchi & Saatchi has been elected as Honda Automobile's new agency for the Brazilian market. The tendering process involved another four of Brazil's largest agencies. The services are to include provision of both on-line and off-line advertising material as well as design.Brazil is ranked the world's fourth biggest automobile market, trailing only China, the United States…
Johannesburg - Saatchi & Saatchi has been appointed the new creative agency for listed forestry products company, York Timber Holdings Limited. Saatchi & Saatchi will be responsible for repositioning and revitalising the brand, which was incorporated in 1916, and has been listed on the JSE since 1946.York Timbers is a vertically integrated solid wood processing company, which, with its subsidiaries, has…
Miami - Sony Computer Entertainment America (SCEA) LLC today announced that after a competitive agency review, Saatchi & Saatchi has been awarded marketing responsibilities for PlayStation® throughout Latin America. The business includes brand and marketing communication for all the countries where SCEA distributes in the region, including Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras,…
Jakarta - Inspired by the success of the inaugural ‘Champions Academy' in 2009, when a young boy with mature footballing skills was spotted by AS Roma, Biskuat of Kraft Foods Indonesia has initiated an even more ambitious campaign - The Dream Team of Biskuat Macan Indonesia.Trials commenced on 28 May 2010, and were held in five major Indonesia cities -…
Frankfurt /Mannheim - The Saatchi & Saatchi Lovemarks Award was presented to Friederike Weißbach last Saturday during the graduation party at University of Mannheim.Friederike Weißbach evaluated the impact of emotional and integrated advertising campaigns by using the example of a Saatchi & Saatchi's strategy for the German telecommunications company Deutsche Telekom. Her thesis focused on the verifying the assumption, that…
Beijing - Saatchi & Saatchi Beijing and Hewlett-Packard have conceived a valuable platform for personal expression that has transformed Chinese youth culture. ‘My Computer • My Stage' is the result of three years spent researching what the youth of today really care about, and realising that what they were lacking was a platform for their creativity.‘My Computer • My Stage'…
Cape Town - Saatchi & Saatchi Cape Town recently created a campaign for canned Saldanha Pilchards which dramatised the health benefits of eating the product by enhancing the characters of Cape fishermen with super hero status.Saldanha Pilchards are full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart. The campaign forms part…
Buenos Aires - Saatchi & Saatchi X Latin America has announced the appointment of Veronica Cano as Client Services Director. She reports to Adrian Farina, Saatchi & Saatchi X CEO of Latin America and is responsible for key accounts including P&G, Frito Lay, Walmart and Argentina Arcor. Cano previously held a variety of leadership positions with Coca-Cola and Leo Burnett's ARC.…