Dina Howell to retire as Worldwide CEO, Saatchi & Saatchi X

Jessica Hendrix named President USA and member of Saatchi & Saatchi Global Leadership Team

Dina Howell, Worldwide CEO of Saatchi & Saatchi X, has announced her retirement from the company.

Under Dina Howell’s five year leadership, Saatchi & Saatchi X has won over 125 awards for excellence in Shopper Marketing, the discipline that brings brands and retailers together in a united understanding of shopper needs, motivations and behaviors. The awards include 16 Effies, principally for clients Walmart and Procter & Gamble, the latter having recently awarded Saatchi & Saatchi X as one of only five of their agencies globally with an Excellence Award. The company ranked among the top 20 agencies in the USA in 2014 in Advertising Age’s ‘Best Agency to Work’ survey.

Jessica Hendrix has been named President of Saatchi & Saatchi X, USA and will report to Saatchi & Saatchi CEO Worldwide Robert Senior from July 01, 2015. Her responsibilities will include serving on the Saatchi & Saatchi Global Leadership Team. Jessica is currently Senior Vice President at Saatchi & Saatchi X, joining the company in 2007, and holding significant client leadership responsibilities. Dina will continue in her role to ensure a seamless transition with Saatchi & Saatchi X clients and partners.

“Saatchi & Saatchi X will move forward with US leadership that has proven talent, high energy to match the pace of retail, extensive experience in brand management, depth in shopper marketing and advertising, and a strong mix of creativity and analytics,” says Robert Senior. “Saatchi & Saatchi X is a strategically vital part of our USA and global business.”

Commenting on Dina Howell’s retirement, Executive Chairman of Saatchi & Saatchi Kevin Roberts said “Dina Howell is rightly acclaimed as a pioneer in a marketing discipline that has become central to the success of retailers worldwide. We thank her for her inspirational leadership of Saatchi & Saatchi X, and for the dynamic force she has been in the shopper marketing industry globally.”

The Lovemarks Company

Dina Howell pioneered the field of Shopper Marketing during her 22 year career at Procter & Gamble and joined Saatchi & Saatchi X after retiring from P&G to continue her vision and leadership in the shopper space. Dina serves on the executive advisory board for the Sam M. Walton College of Business at the University of Arkansas; the executive board for the Center for Retailing Excellence at the University of Arkansas; and is a visiting professor in the graduate marketing program.

Says Dina, “I have been honored to serve as CEO of Saatchi & Saatchi X, it has been an amazing adventure. Saatchi & Saatchi will always be my Lovemark and I will always be a strong advocate of the great work done by the women and men of this company.”

About Saatchi & Saatchi X

Saatchi & Saatchi X operates at the nexus of shoppers, brands and retailers, where they connect and communicate. The company offers shopper marketing leadership and expertise in creative multi- channel innovations, retail executions, environmental design, package design, and in-store media. 


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