'The Longest Chase'
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Toyota chases the spotlight with Super Bowl Ad starring the all-new 2016 Prius.
FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018
News
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
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Top 3 ads of the Week: Fevicol, PepsiCo, Flying Machine. Thank you Ad Age India #awaazmittiki PepsiCo India https://www.facebook.com/PepsiCoIndiaRegion/videos/2424680847801417/
facebook'The Snackarchist'
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A geek who flouts minor rules is the poster boy for Mattessons' new campaign, which aims to change people's snacking habits.
'Hagglers'
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In one of the films the haggler is negotiating with a man's girlfriend for a lengthy camping trip with buddies.
'Fairest Night of All'
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Andes set up a casting call for good-looking guys at 10pm one Saturday night. Footage of the casting is interspersed with clips of remaining guys having more fun that ever in a nightclub.
'Clever Kash'
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Saatchi & Saatchi New Zealand created a 'cashless money box' that teaches children how to save money in a cashless society.
'The HIV+ Issue'
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With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus.
'Pooface'
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'Pooface' is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in super slow motion, a big moment in ten young babies lives: doing a poo.
'More Than A Car'
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Giving Hispanics the chance to do what they were already doing: naming their Toyotas.
'Soundlab'
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Recreating the sounds of some of the world's most iconic photographs.
'The Truth'
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Toyota Auris Hybrid’s new Pan European campaign stars American actor and comedian Regan Burns, hooked up to a lie detector.
Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer
News
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Saatchi & Saatchi win 17 awards at Cannes 2018
News
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
