HSBC Airport Coverage

News

HSBC may have dropped the tagline 'The world’s local bank', but the sentiment remains alive and well in their latest campaign under the new brand promise 'Together we thrive'. The multinational bank has peeled back the wrapping on its new airport campaign, which will be displayed across 1500 air gate bridges and 94 kilometres of walkways in airports from Hong…

Guinness preps for St Patrick’s Day with Saatchi & Saatchi

News

Guinness has launched its campaign to celebrate the upcoming St. Patrick’s Day. Called “The St. Pat’s Pledge”, the campaign will be running from 1 to 31 March 2018, with promotions running in bars and pubs, get.guinness.com and in-stores. The social-led activation, developed by Saatchi & Saatchi, urges Singaporeans to make a public pledge to join their friends at the Guinness St. Patrick’s…