Women’s Refuge NZ Launches the ‘Donate your words’ Appeal
24 JUL 2012
Auckland - Saatchi & Saatchi has created Donate Your Words, a new campaign to raise awareness for the Women's Refuge Crisis Line.
Thanks to social media, we can now share every detail of our lives one post at a time. Sadly though, there are still women being silenced through violence, intimidation and abuse. Their lifeline is the Women's Refuge Crisis Line - the focus of this year's appeal.
Saatchi & Saatchi created a Facebook application that enables New Zealanders to use their words to help a woman needing to speak out. Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they are free to speak. Their status is then posted to their timeline, publicly acknowledging the donation.
The film created by Jonny Kofoed at Assembly, with sound design by Craig Matuschka at Liquid Studios, drives to the App and is supported by print, outdoor and radio.
Download the app at http://www.donateyourwords.co.nz
Watch the film at http://youtu.be/9San1lMk60Q
Agency: Saatchi & Saatchi
Executive Creative Director: Antonio Navas
Creative Group Head - Copywriter: Anne Boothroyd
Head of Art - Art Director: Mike Davison
Head of Content: Jane Oak
Agency Producer: Natasha Gill
Group Account Director: Shelley Winsor
Account Team: Melanie Bowker / Kylie Marsh / Katy Greening
Strategist: Sarah Hodgetts
Executive Digital Producer: Haydn Thomsen
Digital Producer: Nick Pengelly
Lead Digital Developer: Matt Skinner
Digital Designer: Rob Flynn
Studio: Paul Gibson / Vanessa Seagar
Director of Operations and Production: Heath Davy
Media Planner: Jo Reid / Allyson Clark / Desiree Hales
Production Company: Assembly
Director: Jonny Kofoed
Producer: Amanda Chambers
Sound Design: Craig Matuschka / Liquid Studios
Sound Producer: Eve Cheesmur / Liquid Studios
Client: Heather Henare / Lesley Picking / Sue Lytollis