Saatchi & Saatchi NY Gives Back to New York City Creatively
27 JUL 2012
New York - Are you a New Yorker Who Cares? That's the question being posed to thousands of revelers around New York City.
Saatchi & Saatchi New York continues its relationship with True Blue Day affiliate New York Cares Volunteer group by spotlighting the organization in a new and exciting volunteer video. The film is narrated by native New Yorker Harvey Keitel and accompanied by the sweet sounds of The Roots.
New York Cares is the city's largest volunteer organization, running volunteer programs for 1,200 non-profits, city agencies and public schools with more than 53,000 volunteers a year. The video is part of a much larger digital and print campaign launching throughout July and August across the region as part of the ‘New Yorkers Who Care' campaign. The ads feature a series of 10 volunteers who chose to share the diverse ways they care, and diverse is an understatement.
For more information and to check out the video visit: http://blog.newyorkcares.org/?p=4581