Saatchi & Saatchi Mexico Wins Paseo Interlomas®
24 SEP 2011
Mexico City - The biggest shopping mall in Latin America, Paseo Interlomas®, has chosen Saatchi & Saatchi as the agency as for its communication in Mexico.
Grupo GICSA'S new shopping mall is an exclusive, innovative option for shopping, and a great alternative for family entertainment.
Paseo Interlomas® will offer its clients a glamorous, stylish and elegant concept. It will have 3 of the major department stores in Mexico, exclusive brands, ice rink and golf, among other interests.
The new shopping mall will open its doors in November, and Saatchi & Saatchi Mexico is now the agency in charge of creating its campaign launch.
"Two out of two, this is great news. What else can I possibly say; the enthusiasm, creativity and passion of my entire team is giving the results we were all expecting. We have well-established goals and we are going to make them happen," said Andrea Diquez, Saatchi & Saatchi Mexico CEO, when she got the news.
Isidoro Attie, General Manager of Paseo Interlomas said: "Saatchi & Saatchi's proposal is different, huge, innovative and fully consistent with our strategy. Ideas like these are not easy to receive and Saatchi & Saatchi did it, that's why we made our decision."
"Like I said last week, this is just the beginning, we are going for more. We are committed to making Saatchi & Saatchi Mexico a winning agency," said Luis Elizalde, Chief Creative Officer.
