Radu Florescu Takes Control of EACA Committee
18 OCT 2011
Bucharest - Radu Florescu, CEO Centrade Saatchi & Saatchi and president of Romanian Association of Advertising Agencies has been elected one of four regional committee chairmen, representing the Central & Eastern European Region, covering Bulgaria, Croatia, Czech Republic, Latvia, Lithuania, Poland, Romania, Slovenia and the Slovak Republic.
During its Annual General Assembly in mid-September, the EACA also elected Moray MacLennan, CEO Worldwide of M&C Saatchi, as President of EACA and two new chairmen to head its National Associations' and International Agencies' Councils.
Bjørn Karsholt, Director of the Danish Agencies Association DRRB, becomes the Chairman of the EACA National Associations' Council, whose members cover 31 European countries and will focus on initiatives to help agency associations and their members adjust to the new economic reality and business context in Europe.
"I am delighted to take on my new responsibilities representing Easter Europe for the EACA National Associations' Council. It represents a great challenge to address the many issues that the industry is facing today during the current economic uncertainties. There is little doubt that the communications business is changing and it is imperative that we address these issues with the proper focus and commitment so that we are not left behind. I am confident that together with Moray MacLennan and Bjørn Karsholt, we will be able to achieve many things. I look forward to working together with both of them", states Radu Florescu.
Radu Florescu, CEO of Centrade Saatchi & Saatchi was elected President of Romanian Union of Advertising Agencies. He is one of the founding members of Romanian Union of Advertising Agencies (UAPR) and the first president in its history.
The European Association of Communications Agencies (EACA) is a Brussels-based non-profit organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
UAPR includes local advertising and media agencies and aims to promote the interest of agencies and raise professional standards in local advertising industry.
Notes to editors
SAATCHI & SAATCHI is part of Centrade group, offering integrated communication services through its specialized divisions and companies. Dedicated to same credo as the entire network, Saatchi & Saatchi Romania wants to be a business partner that generates ideas capable of changing the world and offer memorable results. Among Saatchi & Saatchi Romania's most important clients are: Toyota Romania, P&G (Ariel, Head&Shoulders, Pampers), Raiffeisen Bank, Intersnack (ChioChips, Fiesta), PSI (Love Plus), United Way Romania, Special Olympics Romania.