Building Wendy’s Into a Lovemark in Puerto Rico
13 AUG 2012
San Juan - Leading regional business publication Caribbean Business recently ran a feature on Badillo Nazca Saatchi & Saatchi's latest Wendy's campaign.
The article narrates how the agency has built the brand's equity over time, through a multi-media effort across all touch points, to turn Wendy's into a Lovemark for Puerto Ricans.
The brand, with the lowest advertising budget among its competitors, enviably enjoys a reputation for best quality and the highest scores in freshness, nutrition, variety and taste among consumers in this market. No small feat.
See the full feature at: http://www.caribbeanbusinesspr.com/prnt_ed/news02.php?nw_id=7387&ct_id=1