A leader and creator who is also a strategic thinker. Responsible for overall creative direction of a specific
book of business and team. This position requires creative expertise and a business mind-set across a broad
range of disciplines, mediums, and channels (in-store display, out-of-store, digital, content creation, etc.).
Creates an environment where powerful ideas can be generated and executed so brilliantly that they change
shopper behavior and drive business results. Accountable for growing and fostering creative talent
to their fullest potential. Effectively nurtures client relationships to gain credibility and trust.
An Xer who exhibits mutuality internally and externally in order to build and sustain genuine relationships
with people of all levels. We succeed together, and we fail together.
Reliable and responsible for the creative team and the work. Always delivers on promises and maintains
the highest standards of creative honesty and integrity. Demonstrates an owner mentality and desire for
constant improvement. Owns the misses and shines the light back on the team for successes.
Acts strategically to meet business objectives and team/departmental/agency goals. Directs the team
to deliver, from insight through to execution, with the ability to impact the business and change
Someone who never just stops at the ask but proactively seeks out actionable and thought–provoking
opportunities for the company, clients, and people.
DIRECTION Guides, mentors, and inspires the creative team while keeping them focused on the task. Show
them “how” we do it and teach them “why” it’s strategically right for the shopper/customer, the brand, and
the retailer. Pushes the team and elevates the work in order to overcome business objectives.
COMMUNICATION Simplify complexities by asking the right questions and giving the team clear, specific
direction and timely feedback. A good listener who’s able to effectively communicate internally and
externally to sell ideas and foster relationships.
FEARLESSNESS Pushes the work forward by making the final creative decision with what’s best for the
team, the company, and client in mind. Allow people room to make mistakes and help them learn through
it. Have straight talk with others in order to resolve situations head-on. Balance humility with confidence
and tension with resolution. Stays current with client’s businesses and seeks out industry trends and
HUSTLE Agile and solution-oriented with the ability to roll up your sleeves and get the job done right and
on time— balancing craft and agility. Able to direct multiple projects simultaneously. Balances the desire to
do groundbreaking creative work on tight timing with a responsibility to achieve results.
LEADERSHIP Be respected as an influential leader to your creative team, cross-functional team,
department, agency, and with clients. Understand your client’s businesses and the challenges they face in
order to solve them creatively. Must be able to think on your feet and always have a POV on the business
and work. Uses interpersonal skills to help grow talent with creative IQ and EQ.
MUTUALITY Be an inclusive partner who guide others in the creative department and across other
disciplines within the agency in a way that is respectful but effective. Never be afraid to demand excellence
from everyone, by creating an authentic culture of collaboration. Deliver the SSX trifecta of creative,
strategy, and execution. Maintains strong partnerships with the client.
RESILIENCE Able to bounce back and positively manage changes in direction and keep the team up.
Maintains flexibility in approach and can respond — instead of react — to stressful situations.
EXPERIENCE Proven ability in creating and producing successful, award-winning ideas from the ground
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up. Must have experience in leading and managing a substantial piece of a client’s business and people.
Proficient in file management, time management, and organization and a pro at graphic software (i.e., the
Adobe Suite). College degree is preferred; however, competency is evaluated based on body of work.