The Nike ‘Addiction’ campaign aims to stimulate running amongst young Brazilians. It cleverly focuses on the classic symptoms of addiction, but applies them to running – the only addiction that is good for your body.  This integrated campaign ran across television, cinemas, mobile, Facebook, retail outlets, posters and print, and included  leaflets, stickers, an App and Foursquare announcing locations where Nike offer free training for those who wish to take up running.