11 May, 2016 (Shanghai) - After four months of pitching against nearly ten rival agencies including Leo Burnett, W&K and WE Marketing, Saatchi & Saatchi Shanghai was officially chosen by Porsche as their new agency for creative and digital marketing services in China.
According to Saatchi & Saatchi, Porsche was impressed by the professionalism and creativity the agency showed and will look towards Saatchi & Saatchi for end-to-end handling of its brand campaigns and all products, including the 911, 718, Cayenne, Macan, and Panamera. Its services include the online communications, digital and social marketing creativity, and tactics and production. Saatchi & Saatchi also offers communications support services to Porsche's dealership in China.
Michael Lee, CEO of Saatchi & Saatchi Greater China, said: “It’s a pleasure to pitch for such a high profile brand and against such stiff competition, including both traditional brand agencies and new-age digital agencies. We’re very excited to begin this great partnership, and are looking forward to taking the Porsche brand to new heights.”
Dr. Manfred Bräunl, Vice President Marketing of Porsche China, congratulated the agency on the win and said, “Saatchi & Saatchi came in with excellent strategic thinking and smart creativity for Porsche, which is what we are always looking for. Porsche is perceived as one of the top luxury automotive brand in China, and it is our clear goal to strengthen this position now with the support of Saatchi & Saatchi. We are sure Saatchi & Saatchi will help us not only maintain the awareness and luxury perception, but also deepen Chinese consumers’ understanding on our brand. I very much look forward to our partnership and believe that together Porsche and Saatchi will make the brand the epitome of driving and of luxury in the minds of consumers.”