Elite Turkish Coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for ‘preppy’ beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this new audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait…
If you like to explore, the Nissan Patrol is made for you: it's built to take you a long way on any terrain and in any conditions.
The All Blacks have proven they’re world class when it comes to their ball-handling skills, so who better to assist tennis superstars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands on court at the 2016 ASB Classic than Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea. On the back of their success in 2015, the All Blacks were eager to…
Citrus Wallet has rolled out its first integrated campaign for its ‘Cash Back Week’ shopping festival, partnering with several popular brands.
On 7 February during America’s biggest sporting event, Toyota will unveil the new 2016 Prius with a 90-second ad to a global audience of more than 100 million people. Jack Hollis, Toyota’s group Vice President of Marketing said: "We can’t wait to show off this Prius on the world’s biggest stage." To view the official Toyota press release click here.
In general, people tend to have a negative opinion about dog shelters, for various reasons.
An innovative radio campaign conceived for Toyota by Saatchi & Saatchi Denmark and ran across the Nordics has earned a place in Creativity’s list of 10 powerful advertising ideas from 2015. 'A SIRIous Safety Message' promotes road safety by preventing people from using phones whilst driving. View the full list here.
Fully integrated agency appoints Jennifer Bolt to enhance focus on emerging digital, content and distribution channels complementing existing comprehensive media and experiential offerings
Marketers across all territories are missing the mark more than half the time when it comes to speaking to moms, according to a new global survey conducted by Saatchi & Saatchi.
Some people think kids only care about getting presents during the holidays.
Saatchi & Saatchi Hong Kong won the 2015 Hong Kong Creative Agency of the Year Bronze Prize at the Campaign Asia-Pacific 2015 Agency of the Year awards ceremony, held at the Shanghai Pudong’s Ritz-Carlton Hotel.
Saatchi & Saatchi Egypt have developed a series of retro TVC's that pay homage to two of Egypt's favourite confectionary brands, Mondelez’s Gersy & Gely Cola.
Once again Inbev's Andes brand shines at Argentina's main creative festival - Circulo de Creativos Argentinos.
Saatchi & Saatchi Thailand has launched a new campaign for GRABCAR with an online film.
