The definition of a Lovemark is ‘a product, service or entity that inspires Loyalty Beyond Reason’.
There’s every chance you have a number of Lovemarks in your life. Products, restaurants, holiday destinations, musicians, radio stations, TV shows, writers, artists, sports teams, breeds of dog. Just a few of the entities that have the potential to be someone’s Lovemark.
You don’t just like them. You love them. Unconditionally. You really care about them and they’re major priorities in your life. They make you feel that way because they’re mysterious, sensual and intimate. Something mere brands simply are not. When you’re shopping, you search out your Lovemarks, accepting no substitutes.
If it’s ever necessary, you will forgive your Lovemarks. Because it’s love. And the reason Lovemarks work like this? It’s simply that the vast majority of human beings are powered by emotion, not by reason.
You’d be surprised, perhaps, when we say that Lovemarks are owned by the people who love them. Not by the manufacturers who have a legal claim only on the name.
But the name-owners, the clients of the The Lovemarks Company, are not unhappy about this.
As we’ve said, Lovemarks inspire Loyalty Beyond Reason, which blesses them with the ability to create and sustain growth, and to justify a premium price. Who would be upset by that?
However, you might think the current tough times are not good times for Lovemarks. Perhaps you’d expect people to be hunting for bargains, cut prices and cheap options.
But no.
Instead, people are searching for value. They’re seeking integrity and substance over the faddish and the price–slashed. Which means they’re looking for Lovemarks, because Lovemarks are certainties. They represent true value.
So the reality is that even in the toughest, most illogical times, the focus of The Lovemarks Company – ‘to fill the world with Lovemarks’ – makes perfect sense. And we have a highly developed, formal methodology to make it possible. Discover more about Lovemarks.
