Kurt brings to Saatchi & Saatchi LA a perspective not always found within ad agencies: first hand knowledge of what matters to clients. He should know—prior to joining SaatchiLA in 2003, Kurt spent 32 years on the client side at General Motors, rising to General Manager of Chevrolet Motor Division.
Drawing on his extensive consumer marketing background, Kurt brings experienced leadership to Saatchi & Saatchi LA. He helms the agency’s Leadership Team, ensuring this key group of senior managers remains focused on creating value for our clients. And as a member of the Toyota Worldwide Executive Board, he’s played a central role in all key marketing initiatives for Toyota, including the Gold Effie award-winning launch of the Tundra full-size pickup.
“We are passionate about discovering the truth of a brand rather than inventing a truth; and we tell, show and demonstrate its essence in a compelling manner that builds sustainable growth.”
Kurt earned a B.S. from Eastern Michigan University and attended the Program for Management Development at the Harvard Business School.
When Kurt runs along the surf at Manhattan Beach his chosen soundtrack is Bob Dylan and the Beatles. That’s when he’s not spending time with his family, including a “source of pure joy”, his grandchildren.