Claudine Cheever joined Saatchi & Saatchi New York in 2009 as Chief Strategy Officer, and was promoted to her current role in May 2012.
For the past three years, she has led Saatchi & Saatchi NY’s department of integrated advertising and social media planners and currently serves as the strategy leader for many of America’s most beloved brands including Wheaties, Cheerios, Pillsbury, Smucker’s, Folgers, Trident, Chase, Yoplait, Lenovo, and Miller High Life and Miller Lite.
An influential TV news commentator and advocate for brilliant thinking in advertising, Claudine is frequently sought after by the media for her expert knowledge on the future of television, the impact of social media, future advertising trends, and the role of “participation media” such as Facebook and Twitter on families.
Prior to Saatchi & Saatchi Claudine was EVP and Executive Planning Director at McCann World Group in San Francisco. For five years she was with Goodby, Silverstein & Partners, rising to become Deputy Director of the planning department, where she successfully integrated media and strategy departments to improve collaboration.
She started her career in publishing as an assistant editor at Bantam Doubleday Dell. Claudine is a graduate of University of North Carolina at Chapel Hill (MA, MFA) and the University of Colorado (BA).