Slipknot Launches First-Ever App Featuring New Faces for Fans
26 JUL 2012
New York - Slipknot is proud to announce today the launch of the band's first ever digital app across Mac iOS and Android platforms, simultaneous with the release of their first ever Best Of compilation, Antennas To Hell.
Appropriately entitled "Slipknot: Wear the Mask," the app is as much about the fans as it is the band. The point is for fans to learn something about themselves through Slipknot's unique perspective and lens. "Wear The Mask" has social, gameplay, and photography aspects, but it is not any one of those things exclusively.
Clown of Slipknot notes: "Welcome to what we are. Welcome to what you are, and what we together have always been. Slipknot is not a band. We are a culture and you are our blood. We play for blood. Enjoy your new face. It has always been there with you. Strap it on and let's infect the entire world together as one. It's time to Wear The Mask. Stay (sic) and enjoy it."
Typical band apps are often either an abbreviated website with tour dates and ticket links or a simple game that fans play once before growing bored. With "Wear The Mask", Slipknot and their partner agency, Saatchi & Saatchi New York, they aimed to do more. Together they wanted to create an experience for fans that allowed them to completely immerse themselves in the culture of Slipknot.
Saatchi & Saatchi NY's Chief Creative Officer Con Williamson adds: "Slipknot's Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. "Wear the Mask" is an engaging, layered and multi-faceted way to do that. Fans will discover an app that's complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot."
"Slipknot: Wear the Mask" can be downloaded at http://wearthemask.slipknot1.com/
Slipknot has notched 11 Platinum albums and 38 Gold albums, as well as multi- Platinum releases across albums and DVD releases, via their label Roadrunner Records. The band has won a Grammy, and received 7 nominations. Slipknot recently announced the first ever branded festival, Knotfest, and are currently headlining the Rockstar Mayhem festival across the U.S.
Dates are available here: http://www.slipknot1.com/tour