New Wordsworth Books Campaign from Saatchi & Saatchi SA
05 JUL 2011
Cape Town - Saatchi & Saatchi Cape Town has used illustration and the art of music to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books.
The poster campaign featured musical greats, Keith Richard, Amy Winehouse and Michael Jackson, which used the art of music to tell their stories.
Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says, "The objective of the campaign was to leave the customer with a strong desire to buy the biography." She adds, "We found the most interesting way for us to do this was to use the art of music to tell their stories."
"We did this by transforming the musical notes on sheet music into the story of each of their lives through visually arresting illustration." Thom continues, "The attention to detail in each piece was paramount and each scene had to be a rewarding experience."
Thom explains that, the styles used in each of the illustrations were chosen specifically to match the genre of music: Keith's rock n roll genre was matched with a Stedman style, the jazz-blues style of Amy was an iconic yesteryear theme and for the King of Pop Michael we used a neon and Pop-art style."
"The final output of the creative showed visually striking pieces of artwork which, ultimately showed some of the greatest muso's life achievements in one ‘sheet of music'," concludes Thom.
Title: Music Biographies
Creative Director: Sammy-Jane Thom
Art Director: Natalie Vella
Copywriter: Melanie Horenz
Illustrator: Johan Strauss