Lexus Budget Goes to Saatchi & Saatchi Italy
21 FEB 2012
Milan - After the excellent performance of 2011, which closed with a double-digit growth in the stagnant advertising market, Saatchi & Saatchi Italy speeds away in 2012 with the acquisition of the communication budget for Lexus in Italy.
The assignment reinforces the partnership begun in 2010 between the agency and one of its most important clients worldwide, the Toyota Group.
"I'm very proud that Saatchi & Saatchi Italy joins the already large list of Saatchi & Saatchi agencies in Europe and around the world working for a brand as prestigious as Lexus," said Giuseppe Caiazza (pictured), Chief Executive Officer of Saatchi & Saatchi in Italy and Head of Automotive Business Saatchi & Saatchi EMEA.
"I am very grateful to the management of Toyota Motor Italy for the trust they granted us after 2 years of intense work - years that have been exceptional both in terms of our learning and of the satisfaction of both the companies," added Caiazza.
During these two years, the agency has created significant campaigns for Toyota. And not only for Italy. The most recent one was the launch of the new Yaris, which saw the Italian agency create the International positioning - "Planned for what's next." - and, subsequently, the advertising campaign which would run in over 10 markets in Europe.
Again, in 2011, the evaluation of the work of Saatchi & Saatchi Italy by Toyota Motor was the most satisfactory among the major European markets.
"The news was greeted with much enthusiasm inside the Italian agency," concluded Caiazza, "and a dedicated team is already working to this new exciting challenge."