For Calzedonia and Saatchi & Saatchi, Together is Better
06 OCT 2011
Milan - Calzedonia has a new rendez-vous with the small screen: the Verona-based company presents its latest commercial celebrating its 25th anniversary. Broadcasting will start on the 9th of October on the major digital and satellite channels in Italy, Spain and Russia.
Produced by Saatchi & Saatchi, this commercial conveys a simple message, nowadays more important than ever: hard work and team spirit are the key to achieving a common goal.
After addressing its best wishes first to women with "Let's hope it's a girl" and then to all Italians with "The future is rosy", to celebrate its 25th anniversary Calzedonia now wants to communicate a simple but relevant message: today - more than ever - together you can go further.
"Together for 25 years" is the claim of the new commercial shot in Madrid by the Filmmaster production group and directed by Ago Panini; it shows a group of flight assistants, a female soccer team, a battalion of soldiers at the morning flag raising ceremony, a group of dancers and an primary school class who, by sharing projects and hard work, manage to achieve a common goal.
The commercial has been created by Micaela Trani and Antonio Gigliotti - deputy creative directors and respectively art director and copywriter, with creative direction from Agostino Toscana and Alessandro Orlandi.
A special 2 minute version of the film will be aired during prime time on major TV channels during the evening of October 9th and will be available from October 10th on www.calzedonia.it
Words and music are by Fabrizio Campanelli and are especially written for the Calzedonia commercial. The sound track was recorded in Prague by the Czech National Symphony Orchestra and directed by Maestro Enrico Goldoni. The solo singer is Dorotea Mele.