Cannes 2012: Saatchi & Saatchi Network Wins 36 Lions
27 JUN 2012
Cannes - This year the Saatchi & Saatchi Network performed well at Cannes, with a total of 14 Golds, 4 Silver and 18 Bronze Lions.
Israel, Italy and Argentina took home an impressive haul of awards for the Saatchi & Saatchi Network from the 59th edition of Cannes Lions International Festival of Creativity. Israel's ‘Blood Relations' campaign for the Peres Center for Peace, and Italy's ‘Integration Day' for Coordown Onius/ World Down Syndrome Day, performed exceptionally well, taking 5 and 7 Golds respectively. Del Campo Saatchi & Saatchi collected a total of 5 Lions for BGH, Andes, Norte, PlayStation and Coca-Cola, 2 of them Gold and 3 Bronze.
F/Nazca Brazil also came away with several awards; 1 Silver for ‘Curiosism' for Pinacoteca do Estado de Sao Paulo, and 3 Bronze Lions, 2 of them for Nike, and 1 for Leica. Guatamala's ‘Hijack' for Alias/ Meat Pack won a Silver and Bronze.
Winning 1 Silver each were USA/ Team One for their ‘Tori 500' Lexus/ Lexus GS campaign, and London for their ‘Garage/ Kitchen' spots for Kerry Foods/ Wall's.
The following campaigns were awarded a Bronze; Saatchi & Saatchi Frankfurt's ‘Big Bone' campaign for the Dinosaurier Museum Senckenberg; Italy's ‘Integration Day'; New Zealand's ‘Top to Bottom off Road' for Toyota/ FJ Cruiser; Puerto Rico's ‘The Letter' for Toyota/ Corolla; Romania's ‘Plant the Bill' for Enel Romania; London's ‘Parking Ticket' for T-Mobile; and New York's ‘Cocoon' for General Mills/ Fruit Rollups. Sweden took home 2 Bronze Lions for their ‘Fashion Shoot' campaign for P&G/ Ariel, and Mexico took 2 Bronze for the Red Cross ‘Prank Calls Campaign 065' and ‘The Life Saver T-Shirt' for P&G/ Olay/ Breast Cancer Awareness.