Badillo Nazca Saatchi & Saatchi's FIAP Success
15 MAY 2009
SAN JUAN - Badillo Nazca Saatchi & Saatchi won four awards (1 Gold, 1 Silver, 2 Bronze) at FIAP 2009, making it the top winner from Puerto Rico. An additional 3 entries gained finalist status.
The 40th version of the Iberoamerican Advertising Festival was held May 5-8 in Buenos Aires. FIAP is the most prestigious creative competition in the Hispanic world, where the leading agencies from Latin America, Spain, Portugal and the U.S. Hispanic Market participate.
This outstanding performance follows Badillo's recent triumph at Cúspide 2009, where it was named Agency of the Year, after 15 awards and 14 finalists.
The FIAP Gold and Silver awards were for the Radio public service campaign aimed at discouraging the dangerous practice of firing guns into the air on New Year's Eve, which the agency developed for Fondos Unidos de Puerto Rico (United Way). The Gold award was for the full "Noise" campaign, and the Silver for the "Crying" spot from that campaign. One of the two Bronze awards went to the "Hole" Direct Mail piece for the "Stray Bullets" portion of this same public service campaign and the other Bronze was awarded in Print to Lexus' "Pool" and "Golf" ads. All of these ads also won awards at the Cúspide 2009 festival.
Badillo Nazca Saatchi & Saatchi President, Erasto Freytes, said, "I can't hide my immense joy and satisfaction at having received awards at two consecutive festivals, Cúspide in Puerto Rico and now FIAP in Argentina. I am terribly proud of the delivery, the passion and the commitment of all our creative department in generating ideas which transform our clients' businesses, working closely with the account service team and the rest of the agency in building Lovemarks. We are thankful to our clients for their support and for championing our ideas. These awards also belong to them."
To this Juan Carlos Rodríguez, Badillo's Creative Director, added: "Winning at FIAP is quite stimulating and it confirms we're doing a good job. We are very happy. We won with ads which were also winners at Cúspide. We know we have been doing a great job for a long time, but it's always important to validate this at creative festivals. Awards help us to reach farther and develop better ideas just when brands need them the most."