Lovemarks thinking is the unique way we look at the relationships people have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason. They’re also capable of generating sustainable growth beyond normal expectations.
We have a highly developed, formal methodology for raising brands to
Lovemark status. At its core are the five key steps which make up the
‘Path to Love’. These are, DISCOVERY, XPLORING, INSPIRATION, ATTRACTION
The ‘Path to Love’ is driven by insight and by the emotionally engaging ideas we generate for our clients at the INSPIRATION step.
Discover more about Lovemarks. And about The Lovemarks Company.