'VERSUS the World'

Samsonite products are a force to be reckoned with. To showcase just how robust their luggage is, Samsonite have put their designs to the test in a series of tongue-in-cheek online videos. At the forefront of their market for over 100 years, they have a long history of rigorous and unique quality testing methods. To demonstrate that Samsonite cases really are put through their paces, the luggage is pitted against a simulated monsoon rainstorm, a 300kg luggage carrier and a chicken. Emerging victorious every time, it really is Samsonite VERSUS the World.

VERSUS Chicken
VERSUS Monsoon

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

'The Heart'

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Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever it’s needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games.

'Hagglers'

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In one of the films the haggler is negotiating with a man's girlfriend for a lengthy camping trip with buddies.

'Fairest Night of All'

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Andes set up a casting call for good-looking guys at 10pm one Saturday night. Footage of the casting is interspersed with clips of remaining guys having more fun that ever in a nightclub.

'Clever Kash'

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Saatchi & Saatchi New Zealand created a 'cashless money box' that teaches children how to save money in a cashless society.