'The Pursuit'

Part of Lenovo’s largest ever global marketing campaign, ‘The Pursuit’ focuses on a mysterious woman who uses the IdeaPad Yoga, an Ultrabook with a 360 degree hinge that flips the laptop into a tablet, to stay one step ahead of her pursuers. The campaign builds on Lenovo's positioning as the brand ‘For Those Who Do,’ demonstrating the functionality of three new convertible products, which fold, twist or separate. 


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the