This T-Mobile commercial is a celebration of populist British culture. It brings together the weird and wonderful things that Britain loves to help celebrate another thing the British public loves – a real bargain. It opens on a quaint village, where we see a posse of grannies, who are joined by a marching band playing their own version of Dizzee Rascal’s ‘Bonkers’. The group quickly swells to include pets, chanting football supporters, and fake-tanned Beefeaters, amongst other cultural favourites – all of whom hurtle down a hill after a large wheel of cheese. The crowd of British delights culminates in a festival scene with hundreds of people dancing round a giant cheese structure, in celebration of the new ‘The Full Monty’ plan, which offers unlimited internet, texts and ‘shed loads of calls’ for just £36 per month.