'The HIV+ Issue'

With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus.

Vangardist charged us to raise world awareness of the issue and the magazine.

We transformed the magazine into the cause of the stigma itself and – with the help of the Universities of Harvard & Innsbruck – we printed a special edition magazine made with the blood from 3 HIV+ people:  a gay man, a mother and an anonymous heterosexual man.

Every word, line, and picture of the magazine tells the story of HIV and how we can fight it.


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the