Skol Beats positions itself as the beer for ‘creatures of the night’. Young people are resting - hanging by their feet like bats - until they are awoken by the sound of Skol Beats, letting them know it’s time to go out partying.
During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the