'Playing can't be bad'

Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, these three spots for online game developer Changyou playfully explore the unhappy reality faced by gamers in the real world.

In ‘Employee’, a staff member resorts to playing games on his phone at work to escape his obnoxious boss.

In ‘Little Girl’, a miserable father takes to online games to avoid his daughter’s obsession with putting him in makeup and ballet dresses. 

In ‘Mother’, the mollycoddling mother of a young boy infatuated with gaming, wonders why her son is unable to get a girlfriend. 

'The Heart'


Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever it’s needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games.



In one of the films the haggler is negotiating with a man's girlfriend for a lengthy camping trip with buddies.

'Fairest Night of All'


Andes set up a casting call for good-looking guys at 10pm one Saturday night. Footage of the casting is interspersed with clips of remaining guys having more fun that ever in a nightclub.

'Clever Kash'


Saatchi & Saatchi New Zealand created a 'cashless money box' that teaches children how to save money in a cashless society.

'The HIV+ Issue'


With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus.