'Playing can't be bad'

Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, these three spots for online game developer Changyou playfully explore the unhappy reality faced by gamers in the real world.

In ‘Employee’, a staff member resorts to playing games on his phone at work to escape his obnoxious boss.

In ‘Little Girl’, a miserable father takes to online games to avoid his daughter’s obsession with putting him in makeup and ballet dresses. 

In ‘Mother’, the mollycoddling mother of a young boy infatuated with gaming, wonders why her son is unable to get a girlfriend. 

Tide: Bradshaw Stain


During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

'The Heart'


Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever it’s needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games.



In one of the films the haggler is negotiating with a man's girlfriend for a lengthy camping trip with buddies.