'Donate Your Words'

Women's Refuge “Donate Your Words”, is an integrated campaign designed to raise awareness of women silenced through violence, intimidation and abuse, raising funds for the organisation’s Crisis Line. Television, radio, print and outdoor advertising connects New Zealanders to the Donate Your Words Facebook App, which uses words to help a woman needing to speak out. Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they write. Their status is then posted to their timeline, publicly acknowledging the donation.


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the