‘The Musical City’ campaign, created by the Toyota Europe Team shows that driving the new Yaris Hybrid makes drivers so happy that they feel compelled to sing.
To make the film the centre of Prague was turned into a playlist by replacing the street names with song titles. The Yaris hybrid stereo was connected to the GPS system and each time the car drove into a different street, it triggered a new song according to the name of that street.
The drivers had the opportunity to choose what to sing by choosing which route to drive. The best performers were selected to appear on the TV spot.