'Integration Day'

On March 21st 2012, World Downs Syndrome Day, alternative versions of the ads of some of the most well-known national and international brands were broadcast on TV. During filming, alternative scenes were shot in which the original actor was substituted by an actor with Downs. The same was done with print campaigns. People with Downs also appeared in some of the most famous Italian television programmes, replacing the usual stars. Nearly €5.5m worth of coverage was generated. After the event, enquiries to CoorDown from companies interested in integrating people with Downs into their organisations went up 600%.


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the