'Invisible Runners'

The streets of São Paulo are home to an army of invisible athletes who run roughly 20 miles a day without even realising. F/Nazca Saatchi & Saatchi undertook 40 hours of recording and research to understand the lives of the garbage collectors of São Paulo. The result, a film celebrating a group who truly encapsulate the spirit of Mizuno.


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the