'Addiction'

The Nike ‘Addiction’ campaign aims to stimulate running amongst young Brazilians. It cleverly focuses on the classic symptoms of addiction, but applies them to running – the only addiction that is good for your body.  This integrated campaign ran across television, cinemas, mobile, Facebook, retail outlets, posters and print, and included  leaflets, stickers, an App and Foursquare announcing locations where Nike offer free training for those who wish to take up running.


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the