'Quick Chef Music'

How do you promote a microwave when its functional features are exactly the same as the model from the previous year?  By adding an element of sensuality - fill kitchens with music by eliminating the unbearable beeping noise synonymous with microwaves. The cooking abilities of BGH Quick Chef didn’t change, but six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: a microwave equipped with speakers and a USB port, so that each person can upload the song they want. In just one week, the limited edition BGH Quick Chef Music microwaves were sold out. The product was received with so much positivity that the musical model saw regular production and was retailed in 2012.


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the