Magnus has led the transformation of Saatchi & Saatchi London for the last 8 years, expanding its services to clients and ensuring the agency is focused on data, creativity and business results. During his tenure, the business has grown by 50%, won numerous creative and effectiveness awards and welcomed new clients such as EE, HSBC, Direct Line and Visa.
Prior to Saatchi & Saatchi, Magnus was formerly Managing Director at Fallon London, one of the UK’s most awarded and best-known creative agencies, famous for ground-breaking campaigns for Cadbury, Škoda and Sony.
He was appointed UK CEO of Saatchi & Saatchi in November 2011 and promoted to CEO of Saatchi & Saatchi Fallon UK Group in April 2014.
Passionate about growing client’s business and driving effective creativity, in 2017 he took on the additional role of Global President, responsible for global clients such as Deutsche Telekom and Expedia Group as well as new business and brand positioning for the network comprising of 6000 people.
Magnus sits on the Premier League Equality panel, and was elected to the IPA Council in 2016. A father of two children, he is a member of The Marketing of Great Britain Group.