John Dixon began is Chief Executive Officer of Saatchi & Saatchi BrandsRock South Africa, with presence in Johannesburg and Cape Town. Following a Bachelor of Commerce he began his career at Cray Communications in the UK followed by a move to TBWA Hunt Lascaris in Johannesburg.
John was a founding partner in ESPM Legends (a start-up sponsorship agency). Over 8 years, this agency grew rapidly into the market leader and was sold to Interpublic in 2003.
He then joined FCB Johannesburg, South Africa’s largest agency, as MD. In 2008, John was promoted to CEO of FCB South Africa, a diversified group with over R4 billion in billings, R400 million in revenue and over 600 staff members. During his tenure, the FCB Group received numerous industry awards – including Agency of the Year, Specialist Agency of the Year, Media Agency of the Year, Campaign of the Year and Agency/ Client Relationship of the Year. In 2012, John was recognized as Financial Mail Agency Leader of the Year.
John was a board member of the Association of Communication Agencies (ACA) for four years; has served on the Financial Mail Adfocus and Finweek AdReview jury panels and was the Jury President of the Bookmark Awards, Africa’s most prestigious digital showcase.